Thanks for joining us! We look forward to sharing our experience investing and working in SaaS, along with the highs and lows we experience as SaaS evolves.

I started my SaaS adventure back in 2013 when I founded a company. In 2017 I finally jumped into the public markets and started investing my money in public SaaS companies. You may wonder why it took me this long? The answer to this question is that it took many years of toiling away at my own startup to understand the true power of a SaaS company when everything really starts working, and how unstoppable these companies become once they have achieved $100 million in annual recurring revenue.

I believe SaaS is the future way all software will be bought. It’s only in the last 10 years that a significant number of SaaS companies have gone public. CRM was the first real SaaS company to go public back in the late 1990’s, and the snowball is growing. I think we will look back over the next decade and see that the opportunity for investors to participate in the SaaS revolution was huge. In my opinion, SaaS will likely outperform almost all venture funds during this same period of time. And unlike venture capital, the public SaaS companies are available to all investors.

It’s not often that a market opportunity exists like the one in SaaS and I look forward to the challenge of navigating the waters over the coming years.

I hope you enjoy this blog, and if you would like to submit your thoughts and guest post on the topic of SaaS please contact me.


Robert Haydock

Your SaaS Enthusiast